When a lot of people hear the term “SEO” (Search Engine Optimization), they start thinking about how they could “outsmart” Google or any of the other search engines in order to get their page to the top. In fact, many so-called “SEO experts” try to do this very thing.
Google even warns about this:
SEO is an abbreviation for “search engine optimizer.” Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.
