If you have any kind of experience in SEM (Search Engine Marketing) you may have heard Web Guru’s say the phrase “the long tail” before. So what exactly is it? And how can it benefit you and your site?
In the following I will explain in depth what ‘the long tail’ is and how it can help you increase your search engine ranking and sales. For the purpose of this article I will be using a fictional site to show how this is all put into practice.
When a lot of people hear the term “SEO” (Search Engine Optimization), they start thinking about how they could “outsmart” Google or any of the other search engines in order to get their page to the top. In fact, many so-called “SEO experts” try to do this very thing.
Google even warns about this:
SEO is an abbreviation for “search engine optimizer.” Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.
Question:
In Google, if a number of once published and indexed pages no longer show on a ’site:’ request, are they truly purged from all of Google’s data centers? What is the actual wait period? (Johngroup)
I’m a stats freak.
I’ll check out my stats for elliotswan.com several times a day, and I’ll check the stats for my other sites now and then as well. If you own a site, I’m sure you love looking through your stats too. Whatever your reason, be it for fun, money, or pure ego, admit it—your site’s stats are quite helpful and just plain fun to look through.